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SEO Software: Pros and Cons

One of the popular trends in a modern SEO is a tendency to abandon utilizing automated SEO software. It is even said that using automated software can hurt your search engine rankings. On the other hand, search engine optimization is a sphere where the volume of boring routine actions is huge. Performing all of it manually is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed by hand indeed, and which ones are better to do automatically.

1) Writing content. There are many tools that present automatic synonymizing of any text. There are tools that even claim to create human-readable texts produced 100% automatically. However, until computers will learn to understand the sense of a text, they won’t be able to offer a more or less natural looking automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than putting those money into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though somebody could name it the first. A quality link building requires you to overview a bunch of potential linking partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rating simultaneously. Such work can be automated a little, because you don’t have to find potential linking websites by hand. Nevertheless, the final decision still is upon you. It is you who should consider the quality of websites and rank their relevance to your website. Finding link partners is merely 10% of a work. The rest is performed manually.
3) Monitoring search engine rankings. Basically, you need this to evaluate your efforts – whether you’re doing right, or your activity doesn’t hit the goal. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t found within the first 20-30 ranks – nobody sees it anyway. So in a SEO practice it is better to restrict web position checks with first 4-5 pages. However, if there is a significant volume of keywords to check, the process may still eat a large amount of time. And here is where the automation is really needed! With an automated rank checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly products, to avoid possible issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your sphere is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are hundreds of methods of finding good keywords and many of them can be dug through automatically.

In conclusion, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.